A few weeks ago, I wrote a piece about Jason Bowyer, the Wine Whisperer at ALDI who roams the country and the world to find bargains for the supermarket chain. This piece is about another wine whisperer: David Reberger at Kemenys, Australia’s largest independent liquor store.
David is described in the press as chief financial officer for the family-owned company, and he’s clearly an effective arm twister judging by some of the deals he’s done. The fact that he towers over me despite my six foot four height may give him an unfair advantage. Anyhow, Kemenys has a unique concept: a range of wines sold with a ‘Hidden Label’. These are not cleanskins but branded wines under a plain wrapper. The labels even invite you to guess whose wines lurks under them, and that’s often possible with a bit of sleuthing.




The judges at London’s 2014 International Wine Challenge said it’s the Shaw and Smith 2012. The cream of Aussie wine reviewers at Gourmet Traveller Wine said it’s the Penfolds RWT 2010. The judges at the Visy Great Aussie Shiraz Challenge 2013 said it’s the Pepperjack Shiraz 2012. What does GOM of Wine James Halliday say? He provides a list of 7 wines that are very hard to buy – more on that further down.


