Blanc
The strange Ritual of Bordeaux En Primeur
‘The 2014 Bordeaux en primeur campaign has failed,’ writes Andrew Jefford in his Decanter column. He quotes Farr Vintner’s Tom Hudson who blames over-pricing and adds that ‘customers have completely lost confidence in it.’ Andrew adds that leading Bordeaux proprietors seem to be ‘living in a parallel pricing universe to their core customers …’
En Primeur is a strange ritual unique to Bordeaux (and Burgundy). Wine merchants, wine experts and wine writers gather to taste barrel samples of last year’s vintage. This year it was 2014, and you can read a first-hand account from Will Lyons, one of the participants. The idea is that you can pre-purchase the 2014s at this time, and save something like 20% on the sale price after their release next year. Sounds attractive? Read on before you get too excited.





Langhorne Creek lies close to the northern shore of Lake Alexandrina, about 40 kms south-east of McLaren Vale. The Bremer and Angas rivers flood the area in winter and help the rich alluvial soils produce big yields of healthy grapes. The winter flooding – from rain in the Mount Lofty Ranges – carries the vines through the dry summer months. Wineries control the flow of the rivers through a system of floodgates and banks, which they use to divert water to their vineyards as needed.




