The Dan Murphy Dynasty
Dan Murphy is reaching the height of imperial power. They not only want to run the show but by their authority lead by telling customers what are the wines worth drinking. We are the new Evans and Halliday. All wine-writers are irrelevant. Gourmet Traveller Wine, Winestate are all to be made irrelevant. Indeed all other judging as in shows is to be made irrelevant. The ultimate position for a retailer. No other opinion matters. Just do as we say.
These are the words of David Farmer, GOM of the discount wine business. We checked Woolworth’s presentation to investors, and here we find David’s fears confirmed: Dan Murphy’s is indeed on track to become the ‘Authority on Liquor’ in Australia ‘through a stable team with specialised skills.