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Can you Improve a Wine by Raising its Price?
I wrote a post under this heading a while back, and a few weeks ago a loyal subscriber wrote about his experience with the iconic Aussie red. His post could be titled Why I No longer Drink Hill of Grace.
‘I look forward to and read the advice in your email,’ Des wrote. ‘As a person who didn’t drink until i travelled overseas and discovered there was life outside a 1950s Aussie country pub culture. I returned and read Len Evans column and booklets and then under some very bright wine merchants ie licensed wine/grocery stores advice i built a collection of 300 bottles.
Went overseas again and arrived back in the seventies to drink Hill of Grace etc. So i have always followed good advice and you have continued my luck. NOW i know longer drink Hill of Grace.
As an 81 year old I thought i should share my introduction to Henschke wines and how over time I and Henschke reconnected given your recent newsletter’s foot note.
As a construction worker, but one who had been round the world by the mid 1960s, I had returned to Perth and bought my wine and spirits from wine merchants, one of whom sold my brother and I Henschke wines and said if you dont like it, the restaurant on the Perth Esplanade will all ways buy them off you.
Well we went off to travel the world again and I arrived back in the seventies with an idle cellar. At the time of my marriage, I plus the new wife were taken out for dinner by 12 of our closest friends and I took – it was bring your own – 4 of 1960s Henschke Hill of Grace, and Mount Edelstone wines.
Some years later I was at a luncheon, strawberries, champagne and cheese, with several of the original wedding dinner reps plus others, and the same luncheon host. When he saw the three Henschke wines, corks drawn, said are you still recycling those bottles? No one touched them after that, so I took them them home. And I said to the host you will never ever sip any of the remainder of my cellar.
Many years later in Hobart at one of my favourite restaurants, the Mona Lisa, they had a vintage wine list, no names but you could ask for a wine off the hidden list. He used to buy estate cellars. The owner one day said I am not going to let you access the vintage unless you ring on the day and say you will be there for lunch – I want to air my choice. On one occasion he served a Hill of Grace, this is the 1990s, we ordered a second and he said I never serve two of those for lunch.
And we didn’t pay hundreds.
Kim, as a subscriber i thank you for your efforts, your contributions go beyond the wine itself; in my early adulthood the only source about wine for tradies was Evans in the Bulletin plus our three wine merchants. i am a buy local but I weaken occasionally and buy interstate.
Regards
Des
PS: I also picked up the deep woods ebony. We were at the NSW WINE SOCIETY 50th dinner at the Must Restaurant in Perth, and Deep Woods were present and announced they had won the Jimmy Watson, and my table neighbour was Dennis Lilly. After the dinner, Deep Woods laid on the Sparking wine for the diners, what memories of wine, companies – and I married into a Swan Valley grape grower soldier settler family.
Thanks for the story and the feedback, Des
OK, let’s answer the question: Can you improve a wine by raising its price?
I read with interest that Stephen Henschke wants to push the price of Hill of Grace past the price of Grange. Why? ‘When you think of rarity and story,’ says Stephen, ‘Hill of Grace is clearly the most precious wine.’ It follows that it should cost more, he argues.
Such crisp logic takes your breath away, doesn’t it? On our website, we provide abundant proof that price is a fickle guide to the quality of wine. Last year, Decanter magazine gave the trophy for Australia’s best Shiraz (and best red) to a $37 Shaw & Smith 2012. And late in 2013, a $27 Grant Burge Filsel Shiraz 2010 won Winestate magazine’s Great Shiraz Challenge. Also in 2013, a $17 Pepperjack 2012 won the Visy Great Aussie Shiraz challenge.
For this contest, Editor Peter Simic bought samples of Grange and Hill of Grace since their makers don’t enter them in competitions or wine shows for fear of embarrassment. It was a good move by Peter. This is what I wrote after studying the results: ‘ … near the end of the 20 pages of reviews we find Grange and Hill of Grace sitting in a corner like two school boys who’ve misbehaved in class. 3 stars out of 5 is a disgrace for wines that carry price tags in the $600 – $800 range.’



































