Updated December 2014
ANZ Grapegrower and Winemaker cites a Nielsen report which shows that , in 2013, the number of consumers who shopped online was higher than the number of those who did online banking. The surprise is that just 13% of consumers purchased wine online in the past six months, but the report found that online buyers ‘are likely to spend twice as much as those who purchase in-store.’
‘Dan Murphy’s, Woolworths Online and eBay are popular wine destinations for young consumers,’ The story goes, ‘while Cellarmasters is the most popular online purchase point for the oldest segment. Graysonline is also a popular source for men, and in fact, heavy online wine buyers skew heavily toward males. Looking at categories purchased online, wine is the least likely category to be purchased via a mobile phone.’
Schlepping grog is a waste of time







