Because it makes no sense to do anything else
A friend in the wine business said quoting street prices rather than RRP was unfair to the smaller merchants who couldn’t compete with the bigger ones. I disagreed and pointed out that:
· The smart independents are no longer selling the same wines as the big guys (they focus on boutique wines and interesting imports)
· Some have gone on line to grow their sales and reduce their overheads (and become more competitive)
· Our lists of recommended wines show a strong representation of smaller merchants (online)



