We’ve long argued that wine tasting, reviewing and judging are flawed disciplines. So we review wines over a couple of days, with and without food – does that make our scores more reliable? No. Wine judging is is subject to a handful of factors that have a major impact on our perception:
- Our personal preferences, biases and blindspots
- The location, the space, the ‘comfort zone’, the temperature of the wine
- The people we’re tasting with, the glassware used, the bread and cheese provided
- Our mood at the time, the kind of day we had, what we’re looking forward to …
- The clothes we’re wearing (are the pants too tight, are then new shoes hurting?)
You get the idea. We can measure alcohol, sugar, tannin, acid, phenolics and chemicals in a wine with great accuracy, but that’s about the extent of objective assessment. The rest comes down to the individual’s ability to taste wine, and to find suitable words to describe the experience.





