FILLER
Bob Oatley put Chardonnay on the Map down under
He was better known as the owner of Wild Oats but Bob Oatley made a huge contribution to the Australian wine business. Rosemount became famous for its big, bold Chardonnays, wines the late Neville Wran waxed lyrical about saying ‘you could drink them by the bucketfull.’ More Here
Huon Hooke said he saw Bob Oatley ‘as a thorough gentleman and a tremendously creative, innovative and energetic asset to the wine industry. From where I stood, he seemed an absolute straight-shooter as a person and in business. When he sold his Southcorp shares to Foster’s, Oatley created shock-waves throughout the wine world, but I’m sure he was acting from sincere motives and years later, he was big enough to admit to some regrets. He said he wished he’d acted differently – without going into details.
‘Oatley was a great Australian, and very patriotic: whether he was promoting wine overseas or sailing his Wild Oats yachts, there was always a sense that he was doing it for his country as much as for himself. When Rosemount merged with Southcorp in a kind of reverse takeover in 2001, he said a key motivation was the desire to keep Southcorp Australian owned. I’m sure he’d have loved to have a crack at the America’s Cup, if only he could buy a second lifetime.’
Would you pay $1.5 billion for a brand, and let it go down the drain?