Lindemans – Death By a Thousand Cuts is one of our pieces that chronicles how corporations have crippled our best wine brands. One of Australia’s greatest wine companies is now making Low Calorie Confections and Fairy Floss, and it seems to be run by people whose brains are filled with the latter stuff.
This week I saw this article in the SM Herald by Eli Greenblat: Lindeman’s splashes out on sunshine campaign, which reminded me of that wonderful doco called Chateau Chunder screened by the ABC some months ago – here’s our take on that story. So I’m reading this piece by Eli, and I’m thinking: Jacobs Creek and others did this idea to death decades ago … they’ve got to be joking.