Wine magazine, advertising platform or tourist guide?
We’ve subscribed to the Wine Companion website for a while, and we buy James Halliday’s indispensable tome every year. Just recently, the WC magazine began turning up in our letterbox. I marvelled at such generosity until I took a look inside the mag and saw all the ads. You have to work hard to find the articles in between them, and then it’s hard to tell real articles from ‘features.’
The current mag has a ‘celebration feature’ on sparkling wine that is 25 pages long. It starts with details on the Champagne region, and continues with a feature page on each of 13 houses, followed by more pages featuring some of our local makers of sparkling wine. It’s all very congenial, très douce et charmant if you know what I mean, but it looks a lot like a cocktail party where everyone is terribly nice to everyone else because it’s such a perfect day out on the terrace, and the sun is so golden and the breeze is like silk on your skin and …

